Oh man, I can't even tell you how hard it can be.  Yes, there were tons of names, cute, adorable names.  That were all taken.  Once we thought of a name the research began...searching the web, searching the national trademark database, yellow pages...ugh!  And one after another, they were taken.  I even thought at one point it couldn't hurt to use a name that's already in use if it's in a different state, right?  wrong.  I really liked the name delicious and all sorts of versions of that name like Delish, etc.  But I saw that tons of people had it trademarked!  I called one of the coffee shops that had it trademarked (which happened to be in Vegas!)  and I asked her if she had any problems using their name since other companies had it trademarked.  She said she was in a lawsuit right now with some company that was suing everyone on that list!  Ok, so I'm not going there.  What do I do?  The search continues...

Whisk was a name that we thought of...we actually started using it and I bought the url's and everything.  Until I hated it.  It was too hard to say (I know, crazy...but you try and say Whisk Cupcakery), the words run together and everyone thinks your saying Wis Cupcakery.  What the hell is Wis?  

So then we gathered all of our friends one night and had a brainstorming, name/slogan game.  This was hilarious...after a few cocktails and tons of cupcakes, ideas were flying around.  How about: "C-Cups", "Eat My Cupcake", "Cupcakes So Good, They Make You Want To Slap Your Mama!"  Ok, enough...

So we finally, finally came up with Sift: a Cupcakery.  I'm happy, you're happy and we'll just get on with our lives.  

If you leave a comment telling me you don't like the name, I'll come through this computer.